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Privacy Policy

We are very pleased about your interest in our company. Data protection has a particularly high priority for the management of FI Fitness Inspiration GmbH. The use of the Internet pages of FI Fitness Inspiration GmbH is generally possible without any indication of personal data. However, if a data subject wants to use special services of our company via our website, the processing of personal data may become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, for example the name, address, e-mail address or telephone number of a data subject, is always carried out in accordance with the General Data Protection Regulation (Datenschutz-Grundverordnung, DS-GVO) and in compliance with the country-specific data protection regulations applicable to FI Fitness Inspiration GmbH. By means of this privacy policy, our company would like to inform the public about the type, scope and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed of their rights by means of this privacy policy.

FI Fitness Inspiration GmbH, as the controller, has implemented numerous technical and organizational measures to ensure the most complete protection possible of the personal data processed through this website. However, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example by telephone.

1. Definitions

The privacy policy of FI Fitness Inspiration GmbH is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (Datenschutz-Grundverordnung, DS-GVO). Our privacy policy should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terminology used in advance.

We use, among others, the following terms in this privacy policy:

  • a) Personal data
    Personal data means any information relating to an identified or identifiable natural person (hereinafter “data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

  • b) Data subject
    Data subject is any identified or identifiable natural person whose personal data is processed by the controller responsible for the processing.

  • c) Processing
    Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

  • d) Restriction of processing
    Restriction of processing is the marking of stored personal data with the aim of limiting their future processing.

  • e) Profiling
    Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.

  • f) Pseudonymization
    Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

  • g) Controller or controller responsible for the processing
    Controller or controller responsible for the processing is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

  • h) Processor
    Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

  • i) Recipient
    Recipient is a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.

  • j) Third party
    Third party is a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorized to process personal data.

  • k) Consent
    Consent of the data subject is any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

2. Name and Address of the Controller

The controller within the meaning of the General Data Protection Regulation (Datenschutz-Grundverordnung, DS-GVO), other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is:

FI Fitness Inspiration GmbH
Kurfürstendamm 167-168
10707 Berlin
Germany
E-Mail: info@mst-nutrition.de
Website: www.mst-nutrition.de

3. Cookies

The Internet pages of FI Fitness Inspiration GmbH use cookies. Cookies are text files that are stored on a computer system via an Internet browser.

Many Internet sites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters through which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This allows visited Internet sites and servers to distinguish the individual browser of the data subject from other Internet browsers that contain other cookies. A specific Internet browser can be recognized and identified by the unique cookie ID.

By using cookies, FI Fitness Inspiration GmbH can provide users of this website with more user-friendly services that would not be possible without the cookie setting.

Through a cookie, the information and offers on our website can be optimized with the user in mind. Cookies enable us, as already mentioned, to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to enter his access data again each time he visits the website, because this is taken over by the website and the cookie stored on the user’s computer system. Another example is the cookie of a shopping cart in an online store. The online store remembers the items that a customer has placed in the virtual shopping cart via a cookie.

The data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.

4. Collection of General Data and Information

The website of FI Fitness Inspiration GmbH collects a series of general data and information each time a data subject or an automated system calls up the website. This general data and information are stored in the server log files. The following can be collected: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrer), (4) the sub-websites that are accessed on our website via an accessing system, (5) the date and time of access to the website, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) other similar data and information that serve to avert danger in the event of attacks on our information technology systems.

When using this general data and information, FI Fitness Inspiration GmbH does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website as well as the advertising for it, (3) ensure the long-term functionality of our information technology systems and the technology of our website, and (4) provide law enforcement authorities with the information necessary for prosecution in the event of a cyber attack. This anonymously collected data and information is therefore evaluated by FI Fitness Inspiration GmbH both statistically and with the aim of increasing data protection and data security in our company in order to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

5. Registration on Our Website

The data subject has the possibility to register on the website of the controller by providing personal data. Which personal data are transmitted to the controller results from the respective input mask used for the registration. The personal data entered by the data subject are collected and stored exclusively for internal use by the controller and for its own purposes. The controller may arrange for transfer to one or more processors, for example a parcel service provider, who also uses the personal data exclusively for an internal use attributable to the controller.

By registering on the website of the controller, the IP address assigned by the Internet service provider (ISP) and used by the data subject, as well as the date and time of registration, are also stored. The storage of this data takes place against the background that only in this way the misuse of our services can be prevented, and these data, if necessary, make it possible to clarify committed offenses. In this respect, the storage of this data is necessary to secure the controller. This data is not passed on to third parties unless there is a legal obligation to pass it on or the disclosure serves the purpose of criminal prosecution.

The registration of the data subject with voluntary provision of personal data is intended to enable the controller to offer the data subject content or services which, by their nature, can only be offered to registered users. Registered persons are free to change the personal data provided during registration at any time or to have them completely deleted from the data stock of the controller.

The controller shall, at any time, provide information upon request to each data subject as to what personal data are stored about the data subject. Furthermore, the controller shall correct or delete personal data at the request or indication of the data subject, insofar as this does not conflict with any statutory retention obligations. The entire staff of the controller is available to the data subject as contact persons in this context.

6. Subscription to Our Newsletter

On the website of FI Fitness Inspiration GmbH, users are given the opportunity to subscribe to the newsletter of our company. Which personal data are transmitted to the controller when ordering the newsletter results from the input mask used for this purpose.

FI Fitness Inspiration GmbH informs its customers and business partners at regular intervals by means of a newsletter about offers of the company. The company’s newsletter can only be received by the data subject if (1) the data subject has a valid e-mail address and (2) the data subject registers for the newsletter mailing. For legal reasons, a confirmation e-mail will be sent to the e-mail address entered by a data subject for the first time for newsletter mailing in the double opt-in procedure. This confirmation e-mail is used to check whether the owner of the e-mail address as the data subject has authorized the receipt of the newsletter.

When registering for the newsletter, we also store the IP address assigned by the Internet service provider (ISP) of the computer system used by the data subject at the time of registration as well as the date and time of registration. The collection of this data is necessary in order to be able to trace any (possible) misuse of the e-mail address of a data subject at a later date and therefore serves the legal protection of the controller.

The personal data collected when registering for the newsletter will be used exclusively for sending our newsletter. Furthermore, subscribers to the newsletter could be informed by e-mail if this is necessary for the operation of the newsletter service or a related registration, as could be the case in the event of changes to the newsletter offer or changes in technical circumstances. There will be no disclosure of the personal data collected by the newsletter service to third parties. The subscription to our newsletter can be terminated by the data subject at any time. The consent to the storage of personal data, which the data subject has given us for the newsletter mailing, can be revoked at any time. For the purpose of revoking consent, a corresponding link can be found in each newsletter. Furthermore, it is possible to unsubscribe from the newsletter mailing at any time directly on the website of the controller or to inform the controller of this in another way.

7. Newsletter Tracking

The newsletters of FI Fitness Inspiration GmbH contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in such e-mails, which are sent in HTML format to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, FI Fitness Inspiration GmbH can see if and when an e-mail was opened by a data subject and which links in the e-mail were called up by the data subject.

Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by the controller in order to optimize newsletter mailing and to better adapt the content of future newsletters to the interests of the data subject. These personal data will not be passed on to third parties. Data subjects are entitled at any time to revoke the separate consent given via the double opt-in procedure. After a revocation, these personal data will be deleted by the controller. FI Fitness Inspiration GmbH automatically interprets an unsubscription from the receipt of the newsletter as a revocation.

8. Contact Possibility via the Website

The website of FI Fitness Inspiration GmbH contains, due to legal regulations, information that enables a quick electronic contact to our company as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If a data subject contacts the controller by e-mail or via a contact form, the personal data transmitted by the data subject are automatically stored. Such personal data transmitted on a voluntary basis by a data subject to the controller are stored for the purpose of processing or contacting the data subject. There is no disclosure of these personal data to third parties.

9. Comment Function in the Blog on the Website

FI Fitness Inspiration GmbH offers users the opportunity to leave individual comments on individual blog posts on a blog located on the website of the controller. A blog is a web-based, publicly accessible portal, through which one or more people called bloggers can post articles or write down thoughts in so-called blog posts. Blog posts may usually be commented on by third parties.

If a data subject leaves a comment on the blog published on this website, in addition to the comments left by the data subject, information on the time of the comment entry and the username (pseudonym) chosen by the data subject are stored and published. In addition, the IP address assigned by the Internet service provider (ISP) of the data subject is also logged. The storage of the IP address is done for security reasons and in case the data subject violates the rights of third parties or posts illegal content through a given comment. The storage of this personal data is therefore in the own interest of the controller, so that he can exculpate himself in the event of an infringement. There is no disclosure of this collected personal data to third parties unless such disclosure is required by law or serves the legal defense of the controller.

10. Routine Erasure and Blocking of Personal Data

The controller shall process and store the personal data of the data subject only for the period necessary to achieve the purpose of storage or insofar as this is granted by the European legislator or other legislators in laws or regulations to which the controller is subject.

If the storage purpose ceases to apply, or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data shall be routinely blocked or erased in accordance with the statutory provisions.

11. Rights of the Data Subject

  • a) Right to confirmation
    Each data subject has the right granted by the European legislator to obtain from the controller confirmation as to whether personal data concerning him or her are being processed. If a data subject wishes to exercise this right of confirmation, he or she may, at any time, contact any employee of the controller.

  • b) Right of access
    Each data subject has the right granted by the European legislator to obtain from the controller free information about his or her personal data stored at any time and a copy of this information. Furthermore, the European legislator has granted the data subject access to the following information:

    • the purposes of the processing

    • the categories of personal data concerned

    • the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations

    • where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period

    • the existence of the right to request from the controller rectification or erasure of personal data, or restriction of processing of personal data concerning the data subject, or to object to such processing

    • the existence of the right to lodge a complaint with a supervisory authority

    • where the personal data are not collected from the data subject: any available information as to their source

    • the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) DS-GVO and, at least in those cases, meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing for the data subject

    Furthermore, the data subject has a right to obtain information as to whether personal data are transferred to a third country or to an international organization. Where this is the case, the data subject has the right to be informed of the appropriate safeguards relating to the transfer.

  • c) Right to rectification
    Each data subject has the right granted by the European legislator to obtain from the controller without undue delay the rectification of inaccurate personal data concerning him or her. Taking into account the purposes of the processing, the data subject shall have the right to have incomplete personal data completed, including by means of providing a supplementary statement.

  • d) Right to erasure (“right to be forgotten”)
    Each data subject has the right granted by the European legislator to obtain from the controller the erasure of personal data concerning him or her without undue delay, and the controller shall have the obligation to erase personal data without undue delay where one of the following grounds applies, as long as the processing is not necessary:

    • The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed.

    • The data subject withdraws consent on which the processing is based according to Art. 6(1)(a) DS-GVO or Art. 9(2)(a) DS-GVO, and where there is no other legal ground for the processing.

    • The data subject objects to the processing pursuant to Art. 21(1) DS-GVO and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Art. 21(2) DS-GVO.

    • The personal data have been unlawfully processed.

    • The personal data must be erased for compliance with a legal obligation in Union or Member State law to which the controller is subject.

    • The personal data have been collected in relation to the offer of information society services referred to in Art. 8(1) DS-GVO.

If one of the above reasons applies, and a data subject wishes to request the erasure of personal data stored by FI Fitness Inspiration GmbH, he or she may, at any time, contact any employee of the controller. An employee of FI Fitness Inspiration GmbH shall promptly ensure that the erasure request is complied with immediately.

Where FI Fitness Inspiration GmbH has made personal data public and is obliged pursuant to Art. 17(1) DS-GVO to erase the personal data, FI Fitness Inspiration GmbH, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform other controllers processing the personal data that the data subject has requested erasure by such controllers of any links to, or copy or replication of, those personal data, as far as processing is not required. An employee of FI Fitness Inspiration GmbH will arrange the necessary measures in individual cases.

  • e) Right of restriction of processing
    Each data subject has the right granted by the European legislator to obtain from the controller restriction of processing where one of the following applies:

    • The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.

    • The processing is unlawful and the data subject opposes the erasure of the personal data and requests instead the restriction of their use.

    • The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defense of legal claims.

    • The data subject has objected to processing pursuant to Art. 21(1) DS-GVO pending the verification whether the legitimate grounds of the controller override those of the data subject.

  • f) Right to data portability
    Each data subject has the right granted by the European legislator to receive the personal data concerning him or her, which was provided to a controller, in a structured, commonly used and machine-readable format. He or she has the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, as long as the processing is based on consent pursuant to Art. 6(1)(a) DS-GVO or Art. 9(2)(a) DS-GVO, or on a contract pursuant to Art. 6(1)(b) DS-GVO, and the processing is carried out by automated means, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

In exercising his or her right to data portability pursuant to Art. 20(1) DS-GVO, the data subject shall have the right to have personal data transmitted directly from one controller to another, where technically feasible and where this does not adversely affect the rights and freedoms of others.

  • g) Right to object
    Each data subject has the right granted by the European legislator to object, on grounds relating to his or her particular situation, at any time, to processing of personal data concerning him or her, which is based on Art. 6(1)(e) or (f) DS-GVO. This also applies to profiling based on these provisions.

FI Fitness Inspiration GmbH shall no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the establishment, exercise or defense of legal claims.

If FI Fitness Inspiration GmbH processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning him or her for such marketing. This applies to profiling to the extent that it is related to such direct marketing. If the data subject objects to FI Fitness Inspiration GmbH to the processing for direct marketing purposes, FI Fitness Inspiration GmbH will no longer process the personal data for these purposes.

In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to processing of personal data concerning him or her by FI Fitness Inspiration GmbH for scientific or historical research purposes, or for statistical purposes pursuant to Art. 89(1) DS-GVO, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

  • h) Automated individual decision-making, including profiling
    Each data subject has the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her, or similarly significantly affects him or her, as long as the decision (1) is not necessary for entering into, or the performance of, a contract between the data subject and a data controller, or (2) is not authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, or (3) is not based on the data subject’s explicit consent.

If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the data controller, or (2) it is based on the data subject’s explicit consent, FI Fitness Inspiration GmbH shall implement suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express his or her point of view and contest the decision.

  • i) Right to withdraw data protection consent
    Each data subject has the right granted by the European legislator to withdraw his or her consent to processing of his or her personal data at any time.

12. Data Protection for Applications and the Application Procedure

The controller shall collect and process the personal data of applicants for the purpose of processing the application procedure. The processing may also be carried out electronically. This is the case, in particular, if an applicant submits corresponding application documents by electronic means, for example by e-mail or via a web form on the website, to the controller. If the controller concludes an employment contract with an applicant, the data transmitted will be stored for the purpose of processing the employment relationship in compliance with legal requirements. If no employment contract is concluded with the applicant by the controller, the application documents shall be automatically deleted two months after notification of the rejection decision, provided that no other legitimate interests of the controller are opposed to the deletion. Other legitimate interest in this sense is, for example, a burden of proof in proceedings under the General Equal Treatment Act (Allgemeines Gleichbehandlungsgesetz, AGG).

13. Data Protection Provisions about the Application and Use of Facebook

The controller has integrated components of the company Facebook on this website. Facebook is a social network.

A social network is a web-based social meeting place, an online community, which usually allows users to communicate with each other and interact in the virtual space. A social network may serve as a platform for the exchange of opinions and experiences or enable the Internet community to provide personal or company-related information. Facebook allows social network users to include the creation of private profiles, upload photos, and network through friend requests.

The operating company of Facebook is Meta Platforms, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the controller responsible for the processing of personal data is Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

With each call-up to one of the individual pages of this website, which is operated by the controller and on which a Facebook component (Facebook plug-in) was integrated, the web browser on the information technology system of the data subject is automatically prompted to download the display of the corresponding Facebook component from Facebook. An overview of all the Facebook plug-ins may be accessed under https://developers.facebook.com/docs/plugins/. During the course of this technical procedure, Facebook is made aware of what specific sub-site of our website was visited by the data subject.

If the data subject is logged in at the same time on Facebook, Facebook detects with every call-up to our website by the data subject—and for the entire duration of their stay on our website—which specific sub-site of our Internet page was visited by the data subject. This information is collected through the Facebook component and associated with the respective Facebook account of the data subject. If the data subject clicks on one of the Facebook buttons integrated into our website, e.g., the “Like” button, or if the data subject submits a comment, then Facebook matches this information with the personal Facebook user account of the data subject and stores the personal data.

Facebook always receives, through the Facebook component, information about a visit to our website by the data subject, whenever the data subject is logged in at the same time on Facebook during the time of the call-up to our website. This occurs regardless of whether the data subject clicks on the Facebook component or not. If such a transmission of information to Facebook is not desirable for the data subject, then he or she may prevent this by logging off from their Facebook account before a call-up to our website is made.

The data protection guideline published by Facebook, which is available at https://www.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. In addition, it is explained there what setting options Facebook offers to protect the privacy of the data subject. In addition, different configuration applications are made available to allow the elimination of data transmission to Facebook. These applications may be used by the data subject to eliminate a data transmission to Facebook.

14. Data Protection Provisions about the Application and Use of Google Analytics (with Anonymization Function)

The controller has integrated the component of Google Analytics (with the anonymization function) on this website. Google Analytics is a web analytics service. Web analytics is the collection, gathering, and analysis of data about the behavior of visitors to websites. A web analytics service collects, among other things, data about the website from which a data subject came to a website (the so-called referrer), which sub-pages of the website were accessed or how often and for what duration a sub-page was viewed. A web analysis is mainly used for the optimization of a website and in order to carry out a cost-benefit analysis of Internet advertising.

The operating company of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

For the web analytics through Google Analytics the controller uses the application “_gat._anonymizeIp.” By means of this application the IP address of the Internet connection of the data subject is abridged by Google and anonymized when accessing our websites from a Member State of the European Union or another contracting state to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze the traffic on our website. Google uses the collected data and information, among other things, to evaluate the use of our website, to compile online reports showing the activities on our websites, and to provide other services concerning the use of our Internet site for us.

Google Analytics places a cookie on the information technology system of the data subject. By setting the cookie, Google is enabled to analyze the use of our website. With each call-up to one of the individual pages of this Internet site, which is operated by the controller and into which a Google Analytics component was integrated, the Internet browser on the information technology system of the data subject will automatically submit data through the Google Analytics component for the purpose of online advertising and the settlement of commissions to Google.

During the course of this technical procedure, the enterprise Google gains knowledge of personal information, such as the IP address of the data subject, which serves Google, inter alia, to understand the origin of visitors and clicks, and subsequently create commission settlements.

The cookie is used to store personal information, such as the access time, the location from which the access was made, and the frequency of visits to our website by the data subject. With each visit to our Internet site, such personal data, including the IP address of the Internet access used by the data subject, will be transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass these personal data collected through the technical procedure to third parties.

The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent Google Analytics from setting a cookie on the information technology system of the data subject. In addition, cookies already in use by Google Analytics may be deleted at any time via a web browser or other software programs.

In addition, the data subject has the possibility of objecting to a collection of data that are generated by Google Analytics, which is related to the use of this website, as well as the processing of this data by Google and the chance to preclude any such. For this purpose, the data subject must download a browser add-on under the link https://tools.google.com/dlpage/gaoptout and install it. This browser add-on tells Google Analytics through a JavaScript that any data and information about the visits of Internet pages may not be transmitted to Google Analytics. The installation of the browser add-ons is considered an objection by Google. If the information technology system of the data subject is later deleted, formatted, or newly installed, then the data subject must reinstall the browser add-ons to disable Google Analytics. If the browser add-on was uninstalled by the data subject or any other person who is attributable to their sphere of competence, or is disabled, it is possible to execute the reinstallation or reactivation of the browser add-ons.

Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.de/intl/en/policies/privacy/ and under http://www.google.com/analytics/terms/us.html. Google Analytics is further explained under the following Link https://www.google.com/analytics/.

15. Data Protection Provisions about the Application and Use of Google AdWords

The controller has integrated Google AdWords on this website. Google AdWords is a service for Internet advertising that allows the advertiser to place ads in Google search engine results as well as in the Google advertising network. Google AdWords allows an advertiser to pre-define specific keywords with the help of which an ad on Google’s search results will only be displayed when the user utilizes the search engine to retrieve a keyword-relevant search result. In the Google advertising network, the ads are distributed on relevant web pages using an automatic algorithm, taking into account the previously defined keywords.

The operating company of the Google AdWords services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is the promotion of our website by the inclusion of relevant advertising on the websites of third parties and in the search engine results of the Google search engine, and the insertion of third-party advertising on our website.

If a data subject reaches our website via a Google ad, a conversion cookie is placed on the information technology system of the data subject by Google. A conversion cookie loses its validity after thirty days and is not used to identify the data subject. If the cookie has not yet expired, the conversion cookie is used to check whether certain sub-pages, such as the shopping cart from an online shop system, were accessed on our website. Through the conversion cookie, both Google and the controller can understand whether a person who reached an AdWords ad generated sales, that is, executed or canceled a purchase of goods.

The data and information collected through the use of the conversion cookie are used by Google to create visit statistics for our website. These visit statistics are used to determine the total number of users who have been served through AdWords ads to ascertain the success or failure of each AdWords ad and to optimize our AdWords ads in the future. Neither our company nor other Google AdWords advertisers receive information from Google that could identify the data subject.

The conversion cookie stores personal information, e.g., the Internet pages visited by the data subject. Each time our website is visited, personal data, including the IP address of the Internet access used by the data subject, are transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass these personal data collected through the technical procedure to third parties.

The data subject may prevent the setting of cookies through our website at any time, as already explained above, by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an adjustment of the Internet browser used would also prevent Google from placing a conversion cookie on the information technology system of the data subject. In addition, a cookie set by Google AdWords can be deleted at any time via the Internet browser or other software programs.

The data subject has a possibility of objecting to interest-based advertising by Google. Therefore, the data subject must access from each of the browsers in use the link www.google.de/settings/ads and set the desired settings. Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.de/intl/en/policies/privacy/.

16. Data Protection Provisions about the Application and Use of Instagram

The controller has integrated components of the Instagram service on this website. Instagram is a service that may be qualified as an audiovisual platform, which allows users to share photos and videos, as well as disseminate such data on other social networks.

The operating company of the Instagram services is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.

With each call-up to one of the individual pages of this website, which is operated by the controller and on which an Instagram component (Insta button) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding component from Instagram. During the course of this technical procedure, Instagram is made aware of what specific sub-page of our website was visited by the data subject.

If the data subject is logged in at the same time on Instagram, Instagram detects with every call-up to our website by the data subject—and for the entire duration of their stay on our website—which specific sub-page of our Internet page was visited by the data subject. This information is collected through the Instagram component and associated with the respective Instagram account of the data subject. If the data subject clicks on one of the Instagram buttons integrated into our website, then Instagram matches this information with the personal Instagram user account of the data subject and stores the personal data.

Instagram receives information via the Instagram component that the data subject has visited our website provided that the data subject is logged in at Instagram at the time of the call to our website. This occurs regardless of whether the person clicks on the Instagram component or not. If such a transmission of information to Instagram is not desirable for the data subject, then he or she can prevent this by logging off from their Instagram account before a call-up to our website is made.

Further information and the applicable data protection provisions of Instagram may be retrieved under https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.

17. Payment Method: Data Protection Provisions about PayPal as a Payment Processor

The controller has integrated components of PayPal on this website. PayPal is an online payment service provider. Payments are processed via PayPal accounts, which represent virtual private or business accounts. PayPal also offers the possibility to process virtual payments via credit cards when a user does not have a PayPal account. A PayPal account is managed via an e-mail address, which is why there is no traditional account number. PayPal makes it possible to trigger online payments to third parties or to receive payments. PayPal also assumes trustee functions and offers buyer protection services.

The European operating company of PayPal is PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg.

If the data subject chooses “PayPal” as the payment option in our online shop during the ordering process, the data of the data subject are automatically transmitted to PayPal. By selecting this payment option, the data subject agrees to the transmission of personal data required for payment processing.

The personal data transmitted to PayPal are usually first name, surname, address, email address, IP address, telephone number, mobile phone number, or other data necessary for payment processing. The processing of the purchase contract also requires such personal data that are in connection with the respective order.

The transmission of the data is aimed at payment processing and fraud prevention. The controller shall transmit personal data to PayPal, in particular, if a legitimate interest in the transmission is given. The personal data exchanged between PayPal and the controller for the processing of the data will be transmitted by PayPal to economic credit agencies. This transmission is intended for identity and creditworthiness checks.

PayPal may pass the personal data on to affiliated companies and service providers or subcontractors insofar as this is necessary to fulfill contractual obligations or the data are to be processed on behalf.

The data subject has the possibility to revoke consent for the handling of personal data at any time from PayPal. A revocation shall not have any effect on personal data which must be processed, used or transmitted in accordance with (contractual) payment processing.

The applicable data protection provisions of PayPal may be retrieved under https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

18. Legal Basis for the Processing

Art. 6(1)(a) DS-GVO serves as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, with processing operations necessary for the supply of goods or to provide any other service or consideration, the processing is based on Art. 6(1)(b) DS-GVO. The same applies to such processing operations which are necessary for carrying out pre-contractual measures, for example in the case of inquiries concerning our products or services. If our company is subject to a legal obligation by which processing of personal data is required, such as for the fulfillment of tax obligations, the processing is based on Art. 6(1)(c) DS-GVO. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or of another natural person. This would be the case, for example, if a visitor were injured in our company and his name, age, health insurance data or other vital information would have to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6(1)(d) DS-GVO. Finally, processing operations could be based on Art. 6(1)(f) DS-GVO. This legal basis is used for processing operations which are not covered by any of the abovementioned legal grounds, if processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject. Such processing operations are particularly permissible because they have been specifically mentioned by the European legislator. He considered that a legitimate interest could be assumed if the data subject is a client of the controller (Recital 47 Sentence 2 DS-GVO).

19. Legitimate Interests Pursued by the Controller or a Third Party

Where the processing of personal data is based on Article 6(1)(f) DS-GVO, our legitimate interest is to carry out our business in favor of the well-being of all our employees and our shareholders.

20. Period for Which the Personal Data Will Be Stored

The criterion used to determine the period of storage of personal data is the respective statutory retention period. After expiration of that period, the corresponding data are routinely deleted, as long as they are no longer necessary for the fulfillment of the contract or the initiation of a contract.

21. Statutory or Contractual Requirements for the Provision of Personal Data; Necessity for the Conclusion of the Contract; Obligation of the Data Subject to Provide the Personal Data; Possible Consequences of Failure to Provide

We clarify that the provision of personal data is partly required by law (e.g. tax regulations) or can also result from contractual provisions (e.g. information on the contractual partner). Sometimes it may be necessary to conclude a contract that the data subject provides us with personal data, which must subsequently be processed by us. The data subject is, for example, obliged to provide us with personal data when our company signs a contract with him or her. The non-provision of personal data would have the consequence that the contract with the data subject could not be concluded. Before personal data are provided by the data subject, the data subject must contact any employee. The employee clarifies to the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and the consequences of non-provision of the personal data.